The perfect website for your business holds the capability to turn your small business into a large entity. But, how would you decide what kind of a website would do the miracle for you?

In order to gain an insight into this problem, one must check out their competitors in business. Check out what type of website have they chosen and workout the strategy best suitable for you to gain maximum audience thereby enhancing your business ideals.

There are different types of websites that cater differently as per the client requirements. Let us understand the basic types.

Magazine websites:
As the name suggests, these websites feature articles, photos and videos that are largely educational and informational, particularly publications from universities and organizations.
This kind of website should have a basic framework. The users should see a similar layout every time they visit. The articles should have the similarities in context to layout, navigation, fonts, etc. Also note that the content is easily readable, and the overall design is responsive whether accessed on desktops, or smartphones.

E-commerce websites:
Amazon, a name familiar in every household is an excellent example of an E-Commerce website.
Yes, E-Commerce websites are those which offer online shopping services to the audience. It is a destination where in users can buy products or services from your company.
The websites offer innumerous categories of products to browse through, highlight special offers, discounts and seasonal sales which appeal to the audience. An easy way to get started is through a full-solution, e-commerce platform.
Your team can easily update online inventory and list new products. Plus, because the system is interconnected, sales, logistics and marketing are all kept apprised on what’s working well. On the design front, e-commerce platforms offer several templates that match the needs of nearly any business type.

Blogs:
Blogs are gaining more and more popularity as major brands and businesses are posting and updating their blogs regularly with quality content.
An efficient content improves the overall credibility of a company or an individual and also provide material for posts on social media and email campaigns.
In order to make your blog work, you need to have a team and strategy to update new and fresh content onto your blogs to keep attracting public.

Portfolio websites:
This is an ideal channel for creative people such as artists, writers, singers, designers, filmmakers, poets… If you have got talent that you wish to portray, you got to have a portfolio website.
A portfolio website is a bit more creative by nature, so this is the place to try unique layouts and add in interesting features.

Landing pages:
A landing page is a direct call for action. It is a marketing strategy that steers your audience towards a particular action. The content should be limited and direct. The space around should contain minimal elements for maximum effect.
Add example:

Social Media Websites:
It is one of the fastest trending platforms for gathering huge audience. With more than 2 billion and yet increasing people on social media and a variety of platforms, you are sure to reach your target audience. Facebook, Snapchat, Instagram and so many more to choose from, you definitely have a good chance to gather a crowd.
You can create your own page and content on the social media platforms. With a consistent look across all your social media channels, with the same logo and colour choices, you can have the advantage of your own distinct identity.
Make use of entertaining videos, infographics, memes, free offers, etc. to entice your audience.

Directory and contact pages:
This type of website works well when you want to list a repository of businesses or people within an organization. The nature of an organization creates an opportunity for a directory website. For example, an entity of advocates may create a directory website with the contact details of each of the advocates and their specialization fields.

Always remember –
The Homepage is the door way of your website. It leads your visitors to different areas of the site. It is supposed to be the focal point of navigation and has to be designed in a manner to enable the visitor easy access towards his requisite destination.
Make the homepage attractive to hold the interest of the audience. Establish the site’s hierarchy and navigation structure on the homepage. Utilize your brand’s colour palette, logo and images highly relevant to the business. The homepage sets the tone for the business’ image, so it should tell a story about who you are through images and words.