Digital Marketing
In order to sell any product or service, one needs strong marketing tactics. Digital marketing is a promising process which enables a person to reach a larger audience in a lesser time period.
Our Digital Marketing strategy involves various tools such as
Strong, quality content which focuses on addressing the requirements of the consumers and catering to their demands. This content can be through blogs, emails, ebooks, infographics, videos, quizzes, templates, datasheets, social media and so on. There are even specific formats for mobile gadgets like apps and push notifications.
Social Media Marketing is one of the best way to reach out to your potential consumers. It increases your number of viewers tenfold within no time as and when your post gets shared around thereby increasing your audience. You can use the social networks to achieve a direct communication with your buyers by keeping your posts updated regularly.
Advertising on Social Media and on search Engines such as Google and Bing are paid forms of marketing which appear on top of SERP, before the actual search results. The ‘Ad’ abbreviation enables the user to recognize it for what it is.
There are different payment methods for the paid advertising form of marketing. However, the most common options are:
– Pay per click (PPC): the most used model of payment for media on the web and it may used in almost all digital marketing strategies. As the name suggests, you buy clicks on your ad, generally, through a bid in a keyword auction.
– Cost per Mile (CPM): impressions are another common model. It is more advantageous when you are working with a short tail keyword. Usually, the PPC model is a way to pay just for what is used.
Search Engine Optimization (SEO) enables your audience to find you sooner by ranking you in the top positions in the search engines. To derive maximum benefit of the SEO, you must know and use the keywords that your potential consumers may use to search the type of product or service you supply. Accordingly your content should be created and developed.
According to the Search Engine Journal, 91.5% of the web traffic is shared by sites listed on Google’s first page. The first Google organic search, itself, gathers 32.5% of the traffic.
And 51% of all website traffic comes from organic search. Organic traffic is the one that you conquer through high-quality content found by searches in Google or Bing.
Email Marketing is being underrated as of late. With the right kind of content, an email can actually hit the bullseye. It is a source of direct communication with the client and hence needs to be more focused, relevant and useful in order to achieve significant results.
Instant Messaging has been playing a vital role in marketing through various apps such as WhatsApp, Telegram, Facebook and so on. Almost all social media platforms have their direct messaging systems which enable us to establish a quick and direct connection with our potential consumers. It also ensures a healthy communication between the seller and the buyer increasing a better understanding of the consumer requirements so as to ensure better business opportunities.
Mobile Marketing is a must if you want to achieve your business goals. In today’s scenario, people prefer to order things online than step out of the house to do so. Whether it be shopping for branded clothes or mere sleepwear, gold ornaments or fancy accessories, even the daily groceries are ordered through mobile apps. Mobile marketing is simple through the following steps:
– Create an app and spread push notifications when you want to talk to your audience
– Instant Messenger marketing – speak to your audience directly
– Offer products or services by geolocalization – be where your consumers are
– SMS – keep your consumers updated about their interests
– Offer mobile content – upload engaging and interesting content to hold your viewers’ attention and interest.
Affiliate Marketing is where in the content producers create your Market. The content producers create such a content whereby your product or service is mentioned to attract maximum consumers using a link. If their audience clicks to buy, you pay the content producer for each sale.
In Affiliate Marketing, you don’t need to reach out to an audience yourself. The content producers do it for you. You need to pick producers that fit with your products or services. Digital influencers are an example of content producers that may be used in this type of marketing.
Influence Marketing is a set of those people who specialize in specific subjects with a large audience interested in the same subject. These influencers test your products or services in public on the digital platform and give their reviews or opinions, whether positive or negative. They have the power to influence the decisions of an audience at large. However, many brands are using Influencer marketing and getting good results.
Video Marketing is an excellent strategy to derive maximum consumers. There are end number of people searching for some or the other thing on YouTube on a daily basis. It could be movies, songs, news, DIYs, recipes or reviews about a product or service. It is a wonderful media to reach out to a public at large.
