Digital Advertisement
AdWords Ads –
AdWords ads are used to create online advertisements within the range of Google’s AdWords advertising platform. AdWords ads are similar to Google search ads.
PPC Ads –
PPC ads and AKA pay-per-click ads are considered advertisements in which the advertising cost depends on the number of clicks received by the ads. Both AdWords and Bing Ads use the Pay per click model.
Bing Ads –
Bing ads are just like Google ads which work on a pay-per-click basis. In this, Advertisers can deal with the ads with the help of the Bing Ads service that is commonly known as Microsoft adCenter. You can quickly start creating the Bing Ads here once you have a Bing Ads Account.
Facebook Ads –
Many forms exist in Facebook ads, and all of the conditions of Facebook ads can provide unique benefits and drawbacks for advertisers that are looking in markets related to Facebook. You should read our Facebook Marketing blog post or check the top list of 45 Facebook advertising tips to learn more about Facebook advertisements.
You can see the Marketplace ads in the Facebook website’s side columns along with a headline, copy, and an image. Promoted Posts are also considered Facebook ads that charge advertisers to pay a flat rate to enable a single post on their Facebook business page. It is determined that the promoted post reaches out to more fans and friends than the regular post.
Sponsored Stories show users’ interaction with the Facebook advertising page and products to the user’s friends over the more extensive network. They have also come under the category of forms Facebook ads that can appear in a user’s newsfeed section.
FBX, or Facebook Exchange, are Facebook ads implemented to modify marketing. These ads are taken into a user account for web surfing history data and inform the advertiser to show the advertisement for their products, so more and more user starts to look at the advertisements and explore their products.
If you want to see more examples, then feel free to check the Ultimate Facebook Ad Types Cheatsheet.
Google Search Ads –
Google search ads are the online ads that appear along with the search engine on the result page when users search by keyword to solve their query on Google. These ads are PPC ads, or pay-per-click ads, in which advertisers have to pay for every click on ads. They are managed by Google’s AdWords advertising platform, allowing advertisers to bid on keywords, craft ad text, set budgets, and many more. To advertise on Google AdWords, you’ll require the creation of a Google AdWords Account.
Twitter Ads –
Twitter ads are represented as the paid boosts known as brands on Twitter. They are used to expand the reach of their tweets and advertise on the chosen hashtag. Twitter ads also help to gain more followers.
Promoted Tweets suggest that advertisers do more and more tweets and easily reach more people and get their feedback. They provide a healthy batch of targeting options. Twitter ads also consist of the Promoted Accounts and help the advertisers to make their appearance on Twitter under the Who to Follow recommendation feature. It promoted Trends using the custom hashtag on every tweet, earning additional attention and notice from the Twitterverse. If you want to take more ideas on advertising on Twitter, check out these Twitter ad examples.
Tumblr Ads –
Tumblr ads exist in a few different formats – Tumblr Radar and Spotlight. Spotlight is allowed “sponsors,” aka advertisers, to make more appearances in those areas, whereas Tumblr makes more appearances of unique content and accounts. With 54 million users, they are posting 70 million daily posts that get over half a billion page views. Hence, we can say that the Tumblr community is active and lively.
Tumblr also provides sponsored web post ads, which are considered under the Tumblr content and crafted by advertisers to make more appearances on the dashboard in front of the clients. It is also famous due to the feed, integrated with specific, user-generated content. These Tumblr ads have to consist the small-dollar signs to highlight the advertising content. You’ll have to become a Tumblr sponsor to post your online ads onto the Tumblr platform.
Banner Ads –
Banner ads are image-based on websites’ side, top, and bottom sections. They are a broad range of advertisements in different aspects such as size, design, and function. Many website brokerage work under the specific ad space along with ad exchanges such as Google’s Display Network. You can easily buy the ad space here in the same way as when you are adopting the way to buy an ad in a newspaper. This way, you can easily find websites, blogs, and specialised web communities
Google Display Ads –
Google Display Ads are the different contextual banner ads used in the Google Display Network. These ads have come under the category of Google’s collection of networks that can host display ads. The Google Display Network consists the Google properties such as YouTube, Gmail, Blogger, etc. It can be text, images, and even video-based. To serve online ads on the Google Display Network, you have to start by using Google AdWords.
Retargeting Ads –
Retargeting ads (similar to Google Remarketing) benefit the user visiting a site by considering the user’s website history. When a user visits a website, a retargeting campaign cookie is attached to the visitor to determine the number of pages and product visits by users while browsing their website.
Once the user leaves the site and starts moving to the other websites, targeting ads detects it and create to make their appearance in specific ad spaces and can display advertisements that specifically call out to the user once looking at the online website of the advertiser.
Retargeting ads also tend to perform better than regular banner ads due to the feature of higher click-through rates and conversions. If you’re already using Google AdWords, you must check the step-by-step tutorial to create your own Google AdWords remarketing ad.
Flash Advertisements –
Flash ads are banner ads that use Flash design to captivate users, frequently with interactive aspects. While flash is still used minimally in certain display ads, the humorous, interactive, and somewhat goofy flash ads that were popular in the millennial years are no longer a popular type of banner ad.
Reddit Ads –
Advertisements on Reddit include a headline title, destination URL, and an optional picture. Reddit advertising operates on a bid-based setup, which allows marketers to establish campaign budgets and specify how long they want their campaign to run. Reddit advertisements provide unique targeting capabilities and are generally inexpensive, with low cost-per-impression.
Users’ comments and votes to upvote or downvote an ad provide advertisers with a simple read on whether people like or hate an ad. Like all other Reddit postings, each ad has a comment section that lets consumers send direct feedback to the advertiser.
The most effective Reddit advertisements respect their target – Young, tech-savvy people, primarily men, are the primary audience of Reddit. Posting an ad on Reddit might seem like playing with fire because the Reddit community is quite cautious of overt marketing. Reddit advertisements may generate a lot of buzz for little money if they are done well. You may promote Reddit through their website,
In-Game Ads –
Ads that appear inside video or computer games are referred to as in-game advertisements. Billboards in video games for sports are among the most prevalent in-game advertising. As status symbols in video games, name-brand goods like apparel, vehicles, or firearms may also feature in in-game advertisements.
Pinterest Ads –
Simply said, Pinterest advertisements are bits of content that businesses and advertising have pinned. Advertisers prefix the price amount with a dollar sign to build a product’s Pinterest advertisements which notifies Pinterest that the item is available at the stated cost. Pinterest marketers can link the pinned item to the official product page to increase sales volume.
Instagram Ads –
There are currently no “official” Instagram advertisements; businesses are using their creativity to create Instagram images which may be shared alongside user-generated content.
Vine Ads –
Vine ads are much similar to Instagram ads. At the same time, there are currently no official Vine ads; many businesses and marketers create Vine video advertisements that function as natural forms of content-based advertising that blend in with regularly generated, finely composed content.
Effective Vine advertising takes notes from previous impactful vines by producing 6-second content that strikes out frequently with the help of stop-motion methods.
AdWords Ads –
Similar to Google search ads, AdWords ads are online advertisements produced under the AdWords advertising platform by Google.
Google Search Ads –
When people use Google to do a keyword search, online advertisements known as Google search ads show up alongside the search engine result page. These ads are pay-per-click (PPC) advertisements, meaning that advertisers are charged for each ad click. The Google AdWords advertising platform enables marketers to bid on keywords, create custom ad content, establish budgets, and manage PPC search advertisements on Google. You must set up a Google AdWords account to advertise on the platform.